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OUR STORY
My name is Scott Lindberg and I founded HUMANIMAL out of both personal experience and a deep frustration with what the fitness world has become.
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As a U.S. Navy veteran who served in the nuclear power program aboard the USS Harry S. Truman (CVN-75), I learned early on that routine, discipline, and mental toughness are the foundations of progress. Fitness has always been my proving ground—not about appearances, but about resilience, performance, and coming back stronger no matter what life throws at you.
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Over the years, I’ve endured setbacks—injuries, chronic migraines, surgeries—that could have sidelined me permanently. Instead, I rebuilt. I competed, trained, and pushed myself past limits I thought I had already reached. That journey inspired HUMANIMAL: a brand built on the enduring spirit of relentless personal betterment.
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HUMANIMAL exists to give people something real to believe in and tangible to achieve—far from the noise of influencers chasing likes with cookie-cutter routines and staged workouts. This is not about machines, gimmicks, or temporary “programs.” Programs end. Diets fade. HUMANIMAL is about a sustainable way of life—a lifestyle that combines functional training, active recovery, and a mindset of constant adaptation.
Our workouts reject rigid, machine-locked motions that isolate muscles and ignore stabilizers. Instead, we train through multi-plane, full-chain movements that translate directly to real life—whether that’s racing, climbing, lifting, hiking, or just living pain-free. We emphasize symmetrical loading, range of motion, and durability so that strength and mobility don’t just peak, they last.
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Just as important as the training is the recovery. Foam rolling, scraping, trigger-point release, cupping, yoga, smart stretching—these aren’t “extras,” they are part of the system. Active recovery is how we sustain high output year-round and prevent injury before it starts.
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HUMANIMAL is not a diet. It’s not an X-week program. It’s a reboot of your lifestyle—a demand for accountability, for doing the hard work when no one is watching, and for building a body and mind that can withstand adversity and thrive.
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This brand is my way of walking the talk. I’m not just a coach on the sidelines. I train with my athletes, on the grid, in the suck. I compete and I live the ethos every single day. HUMANIMAL is about building strength, mobility, and resilience that carry into every part of life.
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Because ultimately, you are your own insurance policy. Your body is your first and last line of defense. I created HUMANIMAL to help you make it as durable, adaptable, and unstoppable as it was always meant to be.